
JoAnne Berg is a sought after business advisor,
speaker, teacher, and facilitator. With over 30 years of
professional experience as a CFO and COO, she brings a “big
picture” view to creating and running successful small businesses
which work FOR their owners, not the other way around. Her firm,
Peer Coaching Network, works with small business owners in the
areas of strategy, finance, operations, and marketing to help them
achieve their entrepreneurial dreams.
JoAnne knows what it takes to run a business: she’s done it,
successfully, many times. In addition, she is a gifted teacher and
speaker who has the ability to make complex subjects understandable
and actionable. Her industry experience includes retailing,
manufacturing, product development and licensing, distribution,
real estate development, consulting, business services, software
development, and non profits.
Her blog, “The Art of Small Business” can be found at
www.ArtofSmallBusiness.org . She is a frequently featured speaker
at business and nonprofit events and also writes regularly for
American Express OPEN Forum.
Currently JoAnne serves as Board Member and Treasurer of San Diego
Social Venture Partners (SDSVP), the San Diego affiliate of Social
Venture Partners International (SVPI). SDSVP is a unique
organization of successful individuals who invest their talents and
resources in innovative nonprofit organizations in the greater San
Diego community. JoAnne also founded the Business Operations
Resource Team of SDSVP, which consults with nonprofits in the areas
of financial and business management and operations.
As an adjunct professor at UCSD Extension, JoAnne teaches classes
in financial management for both businesses and non profits.
Her past affiliations include: CFO and COO, Spectrum Concepts,
Inc.; CFO, Lake Properties Inc.; VP-Finance, Leisure Technology of
Southern California, Inc.; Founding Consultant/CPA, JoAnne M Berg,
Inc.; Founding Partner, Hamilton Accountancy Inc.; Corporate
Controller, Earthcraft, Inc.; and CPA/Consultant, Arthur Young and
Co. She holds a Bachelor of Science in Business from the Carlson
School of Management at the University of Minnesota and is an
actively licensed CPA in the State of California.