Sierra Club Canyons Campaign

In the last three years, Sierra Club’s San Diego Canyons Campaign has graduated from a growing program to a new nonprofit dedicated to San Diego County’s canyons. The Canyons Campaign created 15 Canyon Friends Groups; generated 10,500 volunteer hours; enrolled 1,200 new Friends Group Members; engaged over 3,000 volunteers; and involved 1,800 youths in its educational and stewardship programs.

Initially, SDSVP supplied assistance in strategic planning, technology, marketing, public relations, and management training. Later, believing that creating a new entity would lead to a more focused organization, Lead Partner, Eric Busboom, hired a consultant to help develop a migration path and a new strategic plan for San Diego Canyonlands Inc.

While SDSVP will continue to provide consulting resources as the new organization grows, the establishment of a new nonprofit focused on San Diego’s Canyons is a giant milestone to celebrate.

“SDSVP was instrumental in developing the tools for sustainable growth of the Canyons Campaign and an essential partner in making the vision of San Diego Canyonlands, the new nonprofit, a reality. San Diego’s environment will benefit for decades to come.” -Eric Bowlby, Program Director, Canyons Campaign