Former CEO, Pli-Dek, Inc.

Pli-Dek is the country’s leading provider of waterproof deck coatings for residential and commercial applications.  Jeff grew Pli-Dek by more than 10x on his twenty-year path from Sales Rep to CEO.  He grew the business through the Great Recession, diversified the company’s sales channels and customer base, and developed a strong management team in anticipation of an eventual exit.  As a result of bold strategic decisions and his focus on business performance, Jeff sold Pli-Dek to one of the world’s most well-respected private equity firms -- for 50% more than they initially offered.  Having wet his appetite for direct investment and M&A activity, Jeff is pursuing opportunities for thoughtful deployment of his capital as well as considering perusing a CEO role that aligns with his mission of serving the poorest of the poor to provide enduring restoration.  

In addition to his business endeavors, Jeff is on the Board of Directors for the not-for-profit Unforgotten Faces, earned his Executive MBA at UCLA Anderson School of Management, and enjoys hunting, scuba diving, and spending time with his family.


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