As the president of Travel Channel, Laureen Ong is responsible for guiding and expanding the Travel Channel brand. This includes building brand strategy, developing additional programming and talent to increase ratings and creating new business opportunities for Travel Channel.
Prior to joining Scripps Networks Interactive-owned Travel Channel, Ong served as chief operating officer for Hong Kong-based global television network Star Group Limited. She played a key leadership role in managing critical aspects of the company and engaged in the rejuvenation and restructuring of the business, and the recruitment of key executives. Ong’s active operational involvement spanned the 55 countries of STAR’s expansive footprint.
Ong is one of the pioneers of cable television with extensive media experience in sales, marketing, programming and management. She got her start in television more than 30 years ago when she helped launch SportsVision in Chicago. Ong was also founding president of the National Geographic Channel, which reached distribution of 60 million households in just six years and became a ratings success with 11 shows posting a 1.0 or better household rating in her final year there. As president, Ong oversaw National Geographic’s expansion into online, video-on-demand, and other new media platforms, and spearheaded the launch of the high-definition simulcast of the linear network, now available in more than 50 million homes.
Ong has been recognized by her peers with honors that include Women in Cable Telecommunications’ (WICT) “Woman of the Year,” the Vision Award from the Washington Chapter of Women in Film and Video, designation as a Wonder Woman in recognition of her significant accomplishments in the cable industry, and one of the Washington Business Journal’s “Women Who Mean Business.” She has served on the board of advisors of the National Association of Multi-ethnicity in Cable (NAMIC) and the Committee of 100, an association of some of the nation’s most influential Chinese-Americans.
Ong holds a master’s degree from Columbia University and a bachelor’s degree from Montclair State University.