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Increasing Funder Confidence with Thoughtful Planning for Impact and Growth

Featuring MANA de San Diego

Earlier this year, an SVP team of Partners sat around the table with staff and board members from MANA de San Diego. The 37-year-old established nonprofit was ready to take the next steps to mature the organization and chart a path forward through a strategic planning process. MANA de San Diego’s Executive Director Inez González Perezchica was not the only one anxious to begin the engagement. Also seated at the table was a funder, curious to see MANA de San Diego might make the most of their investment. ‘Where was the organization going in the next five years?’ ‘How would they continue to grow their impact in the community?’ ‘What would success look like?’


SVP was ready to help guide the nonprofit in answering these critical questions. Lead Partner Lisa Davidson, joined by Partners Susanne Chakravarty and Steve Ness worked closely with González Perezchica and the organization’s leadership to not only define a future for MANA de San Diego, but create a roadmap for implementation. Over the course of several working meetings and facilitated strategy sessions, the SVP team led the nonprofit through a robust strategic planning process that included a collaborative approach to defining a long-term vision, gathering data through a situational analysis and community assessment, articulating desired outcomes, and developing achievable strategies and tactics, all aligned to the budget. This new plan will help the nonprofit to scale its community impact, prioritize activities and resources, and attract funders.

"Working with SVP to develop our strategic plan was a game-changer… the SVP team was respectful of our expertise, worked with our input and feedback, yet challenged us to think bigger and bolder... we are proud of the results. It's a bold new way of thinking about impact and growth.” - Inez González Perezchica, Mana de San Diego Executive Director

And the funder? They now can be confident that over the next five years, their investment will support MANA de San Diego to double the number of Latinas served through its programs and help 80% of its membership achieve socio-economic mobility and better quality of life. How? Through excellent program design and delivery, targeted marketing and communications, a clear fundraising strategy, and strong community connections.


Watch out, here comes MANA de San Diego!

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